Find Your Sweet Spot

Price

Pricing the home either gives the buyer leverage over the seller, or the seller leverage over the buyer. Savvy sellers want to tilt the odds in their favor, but don’t be fooled into thinking you have to under price your home in order to gain leverage in the negotiation.

All of our pricing recommendations are based on a combination of state-of-the-art AI analysis, traditional comps review, street level hyper-local strategic assessment, framed against your personal goals and objectives. We go further, and dig deeper, to provide a pricing strategy uniquely tailored to you, rooted in reality, with a high likelihood of success.

Promote

Attracting buyers that are unqualified, unmotivated, and unsure of what they want is a recipe for disaster. Most agents focus on promotion that brings ANYONE into the home because your listing is a lead generator for their future business. Sadly, this has nothing to do with getting your home sold quickly and for top dollar.

Our promotion reaches the right type of buyer by applying market research, consumer demographics, technology tools, extensive networking, and good old fashioned sales skills to cut through the noise and get your home noticed.

Negotiate

Our focus is always on your long term goals and objectives. We frame each decision, concession, and compromise around those objectives so your actions align with the goals you seek.

We approach negotiation by methodically applying proven principles routed in careful listening, thoughtful consideration, and the continual reframing of our opponent’s position until we can reach an agreement, or an end point. We don’t seek conflict. We seek understanding. Our goal is to help our adversary see your position as an acceptable outcome and take it for their own. As such, our negotiated agreements are less stressful and more likely to reach the settlement table.

Close

Now that the offer has been accepted it's time to perform. That means both parties need to comply with the terms and conditions contained in the agreement. There are certain things both parties will need to do, and there are deadlines to complete them. Rest assured we will do everything we can to make the process smooth and uneventful. However, in the event that we encounter problems on the way to closing we will work to provide creative solutions to keep the deal on track and get you to closing.